I led the creative development and production of animated JCM screens for Resorts World New York City’s monthly vehicle giveaways, including the May Bronco Drawing. Each 15–20 second motion asset was designed to promote the featured vehicle, highlight key event details, and align with overall campaign branding while optimizing for JCM (3264 × 720) format across the property.

Beyond digital screens, I developed comprehensive on-property collateral to support each promotion. This included 22”x28” informational posters directing guests on how and where to enter, 54”x36” prize boards featuring branded BMW key reveal cards to enhance the interactive drawing experience, and large-scale floor signage positioned in front of the bus lobby to drive visibility and traffic.

Across all deliverables, I maintained consistent branding, clear visual hierarchy, and high-impact design to ensure a cohesive, property-wide campaign presence each month.